8 minute read
How South African Companies Can Enter the US Market
US expansion doesn't have to begin with a company, an office, an employee, or a container of stock. Start with one good question and enough evidence to answer it.
Insights
These guides cover the commercial questions that come before market entry, partner selection, representation, and formal US setup. They provide general information, not legal, tax, customs, or financial advice.
8 minute read
US expansion doesn't have to begin with a company, an office, an employee, or a container of stock. Start with one good question and enough evidence to answer it.
7 minute read
You don't need every distributor. You need a short list whose customers, economics, capabilities, and priorities fit your product.
7 minute read
An agent and a distributor are not the same thing. The choice affects who buys, who invoices, who carries stock, who owns the customer relationship, and where the risk sits.
7 minute read
Commission can align incentives. It doesn't remove the cost of developing a new market, and both sides still need to agree on what counts as a sale.
7 minute read
A long list of American companies is not a customer strategy. Start with the buyer who has a reason to care, then work out what evidence will make the conversation credible.
6 minute read
A local representative can cover an event without an international trip, provided everyone agrees on the objective, the questions, and the report required afterward.
6 minute read
Verification is most useful when it is tied to a decision: sending samples, extending credit, appointing a distributor, paying a supplier, or scheduling an on-site visit.
8 minute read
A US entity is a tool, not a market-entry strategy. Form one because the operating model requires it, with advice based on what the business will actually do.
9 minute read
Product, compliance, economics, logistics, and customer support all have to work together. Don't wait for the first buyer call to discover that they don't.
7 minute read
AGOA is currently extended through 2028. That doesn't make every South African product eligible. Classification, origin, records, and current programme status all matter.
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